Digital is not just about any vertical or any organization, it's universal. Be it a small organization or bigger brands, digital is today's reality. Be it from the perspective of processes or marketing, digital holds the key for tomorrow.

The DigiCom Mumbai 2018 is one such event that provides an educating platform for all the verticals to talk, discuss and brainstorm this digital future in the simplest manner.This whole-day event will provide its delegates with an ample opportunity to understand digital from their industry perspective. That's why, we have speakers from the across the verticals, such as pharma and healthcare, media and entertainment, consumer and finance. As we are moving closer towards the event, this list will have some more different verticals.

The DigiCom Mumbai 2018 will explore the importance and impact of digital from a different industry perspective to help delegates understand what's best suited to them.

What can you expect from DigiCom Mumbai 2018? 

    • Enhanced digital exposure
    • Multi-vertical experience
    • One-to-one interaction opportunity with industry leaders
    • Learn from biggest brands
    • Targeted business networking
    • Better Business Insights
    • Educative digital understanding

The DigiCom Mumbai 2018 offers a great opportunity for any professional who believes in digital future and digital roadmap.
So, be a part of India's growing event on digital and register today to take advantage of this educative forum on digital. 


There is a tinny line of separation between industrial marketing and B2B marketing. We all know that B2B marketing stands for marketing products and services to the companies and not to the end-users. In the broader perspective, industrial marketing looks the same. However, there is a difference. This article primarily talks about what exactly is industrial marketing and what approach companies should take to drive and design their marketing efforts.

The industrial marketing is for the companies in the industrial sector, such as manufacturers, distributors, contractors and service providers. If you represent any of them, this article will help you streamline your marketing strategy to solve some of the following challenges.

• Lengthy sales cycle
• No sales and marketing efforts synergy
• Inability to identify marketing KPI
• Less visibility over quality leads

Traditionally, the industrial sector is more aligned towards offline marketing efforts, including events trade shows and cold calling. However, this article will help you streamline your online efforts to attain business growth.

For any vertical, the online effort begins with the website. Your website serves as an online identity for your business, enabling your audience to know your company and offerings. With this article, you will be able to generate quality traffic and convert your website visitors into leads.

Niche Audience:

We all understand that the buying process for the industrial sector is different than that of consumers. Hence, it requires a tailored approach. Your tailored approach should fulfil your buyers’ specific or very specific requirements. The biggest challenge for many of these companies is to maintain consistency with their customized approach. Ideally, the approach should be maintained throughout the phases of buying cycle.

The tailor-made approach should begin when their audience is at the research stage. In the industrial sector, the sales are lengthy and involve lots of money. Hence, the potential buyer had to undergo a research phase to identify and finalize the product. As a marketer, you can make use of customized content to reach out to your potential buyer while he is in the research stage. This approach would help you secure quality traffic to your website.

The second-level approach comes at the stage where the buyer has identified his requirement and looking for the right kind of product for it. Remember, content is your primary inventory, which will help you drive good results throughout the buying cycle.

When your potential buyer completes the research phase and enters into the requirement phase, the role of content becomes vital. Many of the marketers are tend to focus on selling their product features rather highlighting the solutions to your buyer’s problem. Remember, your buyer is more interested in finding the right product to meet his business requirement rather wasting time on understanding your product features.

The Strategy:

Your industrial marketing strategy should encompass all the possible stages of buying cycle with content being the central point of it. Apart from the content, the other components of your strategy should be:

• Your buyer persona
• Understand your buyer’s need
• Identify the platforms to reach out to your buyer
• Solutions to your buyer’s problem

Content, being the central character of your marketing strategy, needs to be delivered in different formats to reach out to your audience. From your website to your marketing efforts, content should play a vital role to provide consistent support to your strategy.

Keyword Research: Identifying right keywords will help you determine to include search queries used by your audience while searching for the product. This way you can also optimize your respected page for the better search performance.

Content Marketing: Content marketing is one of the ideal formats to plan, implement and measure as a part of your marketing strategy. Your consistent content marketing efforts will help you establish as a subject authority along with the better business growth. Content marketing becomes very important from the branding and customer acquisition perspective.

Social Media Marketing: No other component can beat social media marketing when it comes to customer engagement and brand building. Social media marketing will serve the purpose for you in following ways – customer engagement, branding, customer relationship management, lead generation, website traffic, quality referrals and reputation management. Content is the king of modern marketing, and social media marketing is an ideal way to showcase your content capabilities and authority.


To make any marketing strategy successful, it is important to solve your customers’ issues. Your marketing efforts should deliver consistent solutions to your customers’ problems and this resolution can come in any format. Be it social media (video, live chat or messenger), mailers, content marketing (infographics), or website blog, your content should focus on educating your customers rather self-promotion or hype. The more you educate your audience, more they become brand loyal.

The Landscape:

We’re living in the digital age and businesses are using different digital means to reach out to their target audience. Be it a website or mobile app, the intention of going digital is to increase brand visibility and user convenience. If we look at the Indian Real Estate market scenario, the industry is expected to touch $180 Billion by 2020. And, for any vertical, it’s a huge market size. The major contributors to this growth are IT, ITeS, retail, consulting and e-commerce sectors. With increasing demand for office spaces, the real estate companies are upbeat to offer customized, industry-oriented and convenient spaces. When it comes to government initiatives, the Smart City Project, where there is a plan to build 100 smart cities, is a great opportunity for real estate players.

The Challenge:

When it comes to challenges, the real estate market is always at the center. Be it volatile market condition, political situation or technology advancement, the real market is always on the run to overcome these challenges. If we look at these challenges, the technology advancement always keeps the sector on its toe. With easy and affordable access to technology, today’s buyers are keen towards convenience and simplicity. Concepts like AR, VR or even Drone, for that matter, making it easier for the buyers to make their buying decisions. Hence, to tap such a techno-savvy audience, real estate companies also need to adapt to a dynamic technological scenario.

The Customer Expectation:

The world is moving towards being more virtual, meaning while sitting in the living room customers can see or experience different types of products and services. Especially with VR, customers can have a 36-degree view of properties and locations. Mobile virtual reality applications make it convenient to share such experiences with friends and family. Hence, the trend is moving more towards convenience.

Digital Marketing Tools:


For real estate players, their digital marketing efforts begin with their website. As per the study by Google, around 80% of buyers or investors conduct online research or survey of all the available options before making any buying decision. Primarily, the real estate website should have project details, project location, compliance and legal information, project images, project amenities and most importantly, project offers. This allows potential buyers to make quicker decisions.

Social Media:

Having a website presence is one part of your real estate digital marketing strategy. The other part also includes increasing the visibility of the brand. Social media is one of the ideal ways to generate authenticity around your brand. It adds value to online presence by enabling consistent customer engagement channels. It not only enables faster customer connection but also serves the purpose of customer relationship management. Platforms like Facebook makes it convenient for customers to interact directly with the brand through messenger or regular messages.

Using an option like Facebook Live, a brand can launch or market their properties in a better way. Through Facebook Live, customers can directly interact with the brand and can solve their queries, if any.

Content Marketing:

Content marketing strategies like blogging, email marketing or infographics make are easier for real estate players to keep their audience informed and up to date. This is the easier way to educate the audience about a brand, market situation, legal compliance, policy change, new project launch and offers. Content marketing serves as an additional, yet key, strategy.

PPC Campaigns:

One of the best and trusted digital marketing strategy for real estate players. Based on the objective, target audience, budget, and geography, real estate players can go for PPC advertising campaigns. This not only gives quick results but also helps in driving traffic to the website.

There will be constant updates to technology and user behavior. Real estate players need to adapt to different tools and strategies to be with the latest trends. The days are gone for traditional marketing route, now, it’s time to take the digital marketing route to be with the technology wave.

Content is one of the key elements of marketing, enabling better user reach and brand building. Irrespective of the vertical, target audience and geography, content paves the way for stable customer engagement. When it comes to education, content marketing becomes more evident and crucial. In today’s digital world, having online presence is key to every educational institution. This online presence comes in form of website, blog, social media, emailer and presentations. Being digital does not only validates success, as it needs to be supported by constant content efforts. And here comes the role of content marketing.

Being Digital:

For educational institutes, content marketing will help better brand building and knowledge source. Be it blog, social media posts, infographics, educational institutes can make use of these resources to educate their target audience, highlight USPs and gain competitive advantage. Moreover, it is now known fact that users want to get closer to the brand, which focuses more on educating its audience and drive authenticity through its constant content efforts.

The Audience:

According to the stats, the number of social media users is expected to reach to 258 million by 2019, with Facebook being the most popular. Facebook has the largest audience in India compared to any other country.

These stats showcase the growing momentum around social media and most importantly, its usage among youth. To tap such huge audience, educational institute needs to create ways to attract, communicate and convert. And content marketing is the best way to do it.

The Strategy:

1. Maintain strong and visible presence on social media channels
2. Invest in content marketing efforts, blogging, email marketing
3. Focus more on educating audience
4. Follow content consistency
5. Make use of available content in different formats
6. Create and optimize content repurposing sources
7. Create content for every stage of acquisition


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