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AI & Content Marketing

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With the emergence of artificial intelligence (AI), big data and machine learning, the importance of customer experience has gone to the next level. The companies are, now, spending extra time understanding their customer behaviour, customer intent and customer choices to increase their business opportunities. The growth of digital platforms has also signified the need, precision and timeliness of the content. With content automation, chatbots and algorithms, the content creators have taken the new heights.

This development has also contributed to the growth of content marketing. This digital development has given the specific structure to the customer data, and this structured data is feeding the content growth. 

And content marketing plays a significant role in translating this content growth into the stable customer experience. It has become essential for the marketers to feed customers with the relevant content at every stage of the buying cycle. This content creation adds value to the overall customer experience. 

The AI can contribute to the content marketing in the following ways.

1. Content Strategy

2. Content Creation

3. Content Planning

4. Content Tonality

5. Content Measurement

AI helps marketers understand the audience through collected data and create dedicated content for the audience. Each content (be it website, social media or email) piece provides a solution to the customers' queries. Besides, AI also enables real-time conversion with the customers through chatbots. This personalized and real-time approach likely to generate quick conversions. 

The content marketing efforts complement AI to make customer conversations easier and quicker. Without content marketing, the data generated through AI or machine learning will not of any use to the marketers. The data helps marketers to understand what content to target at customers, and which channel to use at which time. 

 

 

 

 

 

 

 

 

 

 

 

About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.

kapil@reeixitmedia.com

9975964937

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Talegaon Dabhade, Pune - 410507

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