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Content and Cost Saving

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As a business, did you ever think that content can save you real money? We have been talking about the content advantage for SEO, blogging or social media. However, if used correctly, content can help save a lot of money spent on the customer service. Be it your website, social media or mobile apps content can play a significant role in answering customer queries. 

In an ideal situation, customers contact customer service when they face any issue or unable to find a solution to their problem. A customer can approach your business through social media, chat, email or website form. And a customer has to repeat this process in a bid to find a solution to his/her problem. 

As we are living in the digital world, a business now has access to a lot of customer data through the website, social analytics or chat management. Now, the need is to identify and segment the problems faced by the customers. 

How can Content Help?

Businesses usually underestimate the significance of content creation and fail to relate content directly to the monetary advantage.  Your customer data becomes a powerful inventory for your business. This inventory helps to design and execute your content strategy. The process begins with the identification of common questions asked by your customers. 

As a business owner, it's time to highlight these questions through your content. By providing solutions to your customers' problems through your content, help you save time and money by cutting down the customer queries that require human intervention. 

Traditionally, we all are aware of the significance of five Ws and one H. Now the need is to make them a part of your content strategy. 

  • Who
  • What
  • Where
  • When
  • Why, and 
  • How

If your content answers all these in different formats, then you can save a lot of money. 

Today's customers are smart and tech-savvy. Their quest for the solution does not only limit to business-owned platforms but also extends to external forums. 

Forums like Quora are playing a significant role in educating the customers through impartial and quality content. Hence, it becomes advisable for a business to track, monitor and use these platforms to answer customer queries. 

Content is an integral part of today's business. It not only helps from the branding perspective but from the economic perspective also. The need is to recognize its true value and apply it in a day-to-day business execution. 

If you wish to drive a stable content strategy, please reach out to us. 


About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.


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