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Content & B2B Marketing

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Content is the biggest asset for B2B marketing. Recently, I visited a B2B brand to understand their marketing requirement. Although the brand has its presence on LinkedIn, it lacked the content consistency and clear content strategy. During the conversation, I came to know about the brand's sales cycle and understood that most of its business come through the readymade RFPs. And, hence, the brand was not keen about content investment. 

Such situations are so common in B2B marketing and need deal with niche marketing and content strategy. For such brands, content investment is the biggest differentiator. These brands have to understand that precise content strategy, marketing and investment will not only result in lead generation but also in customer engagement. 

A definite content strategy helps in both pre and post-sales marketing efforts. The lead generation is one part of the marketing efforts and brands have to go beyond that. When it comes to B2B marketing, the content can help in different ways, such as

1. Brand Building

2. Competitive Advantage

3. Thought Leadership

4. Knowledge Sharing

5. Customer Engagement

6. Online Visibility

7. Customer Loyalty

8. Improved Exposure

Content is the essence of B2B marketing and needs to be deal with utmost care and importance. Content helps brand establish thought leadership in the market which translates in marketing advantage. This advantage translates into short-term sales cycle and long-term customer engagement process.

By using different content format, brands can maintain synergy between customers and their requirements. The content strategy helps the brand stay innovative to respond to customers' concerns. 

The content consistency makes brand responsive and responsible towards customers. This responsiveness is crucial when it comes to competition. The customers will like to connect with the brand which is responsive and takes a proactive approach in solution provision. 

About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.


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