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Content Repurposing & Customers

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Content repurposing is an ideal way to use content in different formats.

What is content repurposing?

Content repurposing primarily talks about using a single piece of content into different useful forms. It is an opportunity to amplify your content for different channels, such as social media, blogging, infographics & videos. Content repurposing is one of the easiest ways to trigger content marketing efforts. It constitutes a larger pie in the overall content marketing recipe.

What’s the need?

Content repurposing is a better option for marketers who have content scarcity. The repurposing will help marketers publish their existing content into different formats on different platforms on a constant basis. Now, let’s look at the need of content repurposing at a broader level.

1. Majority of the content goes unused
2. Too many goals to achieve
3. Lack of content strategy leads to content abandonment
4. Too many content landfills
5. Too many channels to handle
6. The same size does not fit all

What're the benefits?

The benefits of content repurposing are immense and can help marketers acquire new clients and markets. Let’s have a look at some of them.

1. Reach new target audience
2. Content diversification
3. Maximize time and effort
4. Boost online visibility
5. Target multiple goals
6. Maximizes reach

The strategy:

Content plan: When as a marketer, you have a documented content plan, it becomes easier to identify different channels and content types.

Multiple channels: It is important to spread your content across different channels to make it available to the larger audience.

Create new content: It is very important to generate new content with the help of your old content. This helps increase the value of your old content.

Content audit: Every strategy is incomplete without an audit. It is important to audit your content on a regular basis to measure its effectiveness.

Content customization: Customize content based on the need of the channels and target audience.

Cross-promotion: Distribute and promote content into different formats and options. For example, promote a video link through blog posts.

How to do it?

There are different ways in which marketers can repurpose their content. It largely depends on the platform, objective and the need. Here are some ways through which content can be repurposed.

1. Make use of surveys to be re-created into images for social media
2. Make use of quotes from the blogs to convert into Facebook image post
3. Turn an old blog post into LinkedIn Article
4. User-generated content can be compiled into single Twitter Moment
5. A large article can be published in the form of tweets

About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.


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