Reeixit Blog

Content Transformation: The Need

User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 

The year 2018 saw a lot of buzzes talked and created around digital transformation. The digital transformation not only helped brands drive process efficiency but stable customer engagement. The digital transformation is more process-oriented with a complete focus on adopting new processes or revitalising old concepts. The verticals like BFSI, healthcare and e-commerce led the transformation with innovative concepts. The emergence of AI, machine learning and chatbots emerged as a preferred technology adoption. 

Although the digital transformation focused on customer engagement and process efficiency, the need is to take the adoption to the next level with the content transformation. The content transformation primarily talks about how the brands need to change or revitalise their content strategy with a complete focus on customer engagement, branding, competitive advantage and brand building. 

The important aspects of content transformation are:

1. Customers

2. Employees

3. Brand Statement

4. Brand Vision

5. Competition

Every aspect of content transformation interrelated to each other to form a complete chain of content transformation. The content transformation strives to build a strong brand presence while maintaining the synergy between different business aspects.

 

 

About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.

kapil@reeixitmedia.com

9975964937

C-3, 101, Latis, Nr, Harneshwar Clinic,
Talegaon Dabhade, Pune - 410507

Newsletter

Subscribe to our mailing list to stay updated with latest updates and events.
© 2018 All Rights Reserved. Reeixit Media