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Personal Branding & Doctors

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Personal branding for individual healthcare professionals (doctors) is a tightrope walk. While highlighting

the personal capabilities, they have to maintain a healthy relationship with their healthcare colleagues. Their branding approach should not offend their colleagues and should gel well with the healthcare ecosystem. 

Over the years, the healthcare vertical has changed drastically.  This change has also encouraged healthcare companies and professionals to alter their branding approach. Today's marketing is more customer-driven than the brand-driven. Hence, there needs to be a balance between branding and customer service. 

With social media, individual healthcare professionals have got a cost-effective and convenient add-on for branding approach.  They are in complete control of their marketing and can measure the effectiveness anytime, anywhere. This real-time utility is proving to be very vital to promote individual capabilities. 

How can doctors use social media?

Social media is today's most preferred customer engagement channel. For doctors, social media opens a floodgate of customer opportunities. 

1. Establish credentials

2. Establish thought leadership

3. Real-time customer interaction (Facebook Live & Twitter Chats)

4. Public awareness

5. Increase visibility

6. Increase patient demand

7. Patient compliance

8. Professional referrals

9. Improve professional presence

10. Improve customer interactions

11. Improve patient allegiance 

12. Knowledge sharing

With the help of channels like Facebook, Twitter and LinkedIn, doctors have multiple opportunities to drive stable and consistent personal branding efforts. 

If you want to drive your personal branding efforts, do write to us. 

 

 

 

About Reeixit Media

Reeixit Media is a digital marketing company with core expertise in social media and content marketing.

Reeixit Media is a digital marketing company with a focus on social media and content marketing.

kapil@reeixitmedia.com

9975964937

C-3, 101, Latis, Nr, Harneshwar Clinic,
Talegaon Dabhade, Pune - 410507

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